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Combining Innovation and Manufacturing with Julie Austin, Creator of Swiggies

They say that necessity is the mother of invention, and this was certainly the case for Julie Austin, creator of Swiggies, a range of wrist water bottles. After going for a run and passing out from dehydration, she came up with this innovative solution to a problem she knew many people had. In this episode hosted by Amy Nicklaus, we learn more about Swiggies as well as Julie’s other activities. As a sought-after keynote speaker and author, she wears many hats. She shares stories of her
speaking engagements, what it’s like being a female inventor at these conferences, and how she holds her own around other geniuses. Julie also talks about accidentally falling into manufacturing and how it was a steep learning curve. Having no prior knowledge in the space, she found her way through trial and error. Along with this, she also touches on the importance of
asking for help, why she wrote a book, and what’s on the horizon for Swiggies. As a woman of many talents, Julie’s story is an inspirational one, so be sure to tune in today to hear more!

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Meet Our Guest, Julie Austin

Julie Austin is an award-winning author, inventor, futurist, and innovation keynote speaker. She’s an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group. She’s been an innovation keynote speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions. She’s also been featured in the books “Patently Female” and “Girls Think of Everything”.  

Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. 

Her new book “The Money Garden: How to Plant the Seeds for a Lifetime of Income” is currently available on Amazon. Buy it now!

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Meet Your Host, Amy Nicklaus

Amy Nicklaus is the founder and creative mind behind Nicklaus Marketing & PR, a full-service marketing and public relations agency located in Randolph, New Jersey. Her extensive experience spans across advertising, sales, marketing, and consulting in companies of all sizes, including CBS, Clear Channel, and Beasley Broadcasting. Amy's experience, curiosity, and passion for her work have set her apart in her field as she provides businesses with the resources needed to achieve their full potential.

Amy and her husband have two little girls and two boys (yellow labradors). She believes in working hard and being the best example she can be in business and in life for her girls.

In addition to being a host on The WAM Podcast, Amy has branched off and started her own podcast, Full Time With Amy Nicklaus, which is also a Jacket Media Co. podcast. Amy and her guests provide some honest insight into the hectic world of working women. To learn more, visit fulltimewithamy.com.


Like & follow Amy and Nicklaus Marketing & PR at @nicklausmarketing on Facebook, @nicklausmarketing on Instagram, @nicklausmrktng on Twitter, and LinkedIn. Visit www.nicklausmarketing.com for more.