Connect for Purpose

Host Barbara Trautlein

How can we leverage digital technology and digital media to help women and the younger generation explore careers in manufacturing? Join host Barbara Trautlein, Chief Catalyst at Change Catalysts, as she interviews Charli Matthews, Founder and President of Empowering Brands, for an engaging conversation into this and other topics. Charli shares her inspiring insights into “connecting for purpose” across genders and generations, following your passion, and living a commitment to grow and help others grow as well. You’ll walk away with actionable advice from a woman who walks the shop floor supporting the women and men in the manufacturing organizations she serves.

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Charli K Matthews
Guest Charli K Matthews

Guest Charli K Matthews is the Founder and President of Empowering Brands, a digital media company with a mission to Connect, Inform, and Educate the Pump System community through their leading online information and connection hubs. With a passion for #Empowering Connections Charli is a well-recognized, highly respected, and very active participant at many key industry events and trade associations; spending her time bringing social media into the forefront for many of the primary process industry equipment manufacturers, engineers, and safety/ reliability engineers. As the Chair of Marketing & PR Committee for the Fluid Sealing Association, Charli was recently recognized with their Award of Merit for her work in helping raise awareness of the association and its mission. Charli also prides herself on being a strong media partner for the Hydraulic Institute, where she is actively working to encourage more women and young professionals to enter the industry. In her spare time Charli continues her advocacy for women engineers in industry through speaking engagements and active participation of the many groups set up to support this growing community. Chari also enjoys educating her peers on sales and social media tips and more than anything spending time with her three very active children!

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