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Marketing Manufacturing To Millennials

Today's Episode

On this episode of WAM, hosts, Andrea Olson and Desiree Grace, sit down with an accomplished millennial in the manufacturing world, Priscila Hammett. As the Product Marketing Manager at Emerson, Priscilla shares her unique perspective on how we can make manufacturing more appealing to millennials. The ladies discuss future opportunities in manufacturing, the challenges that Priscila faced as a young woman in the industry, as well as advice for other women in similar positions.

Priscila Hammett
Guest, Priscila Hammett

Today's Guest

Priscila Hammett is a Product Marketing Manager at Emerson, where she is responsible for new product introduction and the development of strategic roadmaps for multiple product lines for commercial and industrial use. Prior to joining Emerson, she held various roles at Whirlpool Corporation in product development, strategy, and government relations. Before transitioning to a career in the manufacturing sector, she worked in the United States Congress for five years – first, as a research analyst at the Congressional Budget Office and later, as an economic policy aide to Congresswoman Judy Chu.

Host, Andrea Olson
Andrea Olson

Today's Host

Andrea Olson, the author of No Disruptions: The New Future For Mid-Market Manufacturing, is inspiring and educating industrial business leaders on how to transform their outlook and approach to marketing, technology, and communications to operate more efficiently and increase profitability. 

Andrea’s 19-year, field-tested background provides unique, applicable approaches to creating leaner, more effective, technology-driven, customer-facing operations. A 4-time ADDY® award-winner, she began her career at a tech startup and led the strategic marketing efforts at two global industrial manufacturers. Andrea is the CEO of Prag’madik, an Operational Strategy Consultancy, and also the Director of the Midwest Manufacturing Business Coalition, a non-profit organization dedicated to the advancement of mid-market manufacturing in the US.

Andrea’s most recent book, No Disruptions, provides manufacturing leaders an easy, educational read on how to increase revenue generation through marketing, branding, and effective technology implementation. 

In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on operational strategies to discover new sources of revenues and savings. Contact Andrea to access information on her book, workshops, keynote speeches, or consulting. More information is also available on www.pragmadik.com and www.nodisruptions.com.

Host Desiree Grace
Host, Desiree Grace

Today's Host

Desiree Grace is responsible for channel sales execution, programs, and operations for North America in the Utility vertical, a business unit of over $300million in revenue. Setting strategic direction, managing data analytics, coaching, directing, and training sales professionals in their respective assignments to succeed at managing and developing the customer base, utilizing sales resources, driving solutions, and the channels to market are all part of her role.

Channels include both distribution and manufacturers rep agents. Mission critical contributions include defining channel relationships, strategic planning, target projections, capital expenditures, opportunity identification, and program management in the Utility vertical.

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