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Riveting Exchanges: Navigating Intrepreneurship Through Company Culture

On this edition of "Riveting Exchanges" on The WAM Podcast, hosts, Andrea Olson and Desiree Grace, dive into the concept of intrepreneurship. Like entrepreneurship, it's all about innovation and innovating new ideas, but with the key difference that it takes place within an organization.

The ladies discuss the role of company culture in cultivating an atmosphere of innovation, the importance of knowing what the particular company's risk tolerance is, and what their expectations are. They also talk about the factors to consider before initiating change, the importance of being empathetic toward different perspectives, and why it is necessary to validate your plan of action. Tune in for some actionable tips for setting off positive change in your organization!

"It's not as simple as identifying a problem, but it's really about understanding the cause behind why it hasn't changed, why it hasn't been addressed." —Andrea Olson @pragmadik

Host, Andrea Olson
Andrea Olson

Host, Andrea Olson

Andrea Olson, the author of No Disruptions: The New Future For Mid-Market Manufacturing and The Customer Mission, is inspiring and educating industrial business leaders on how to transform their approach to marketing, technology, and communications. With 22-years of experience, the four-time ADDY® Award-winner is currently the CEO of Pragmadik and a board member of the Midwest Manufacturing Business Coalition.

For more information on Olson's book, workshops, keynote speeches, or consulting, please visit www.pragmadik.com, www.nodisruptions.com, and www.thecustomermission.com. Follow Andrea Olson on Twitter @pragmadik
Desiree Grace
Desiree Grace

Host, Desiree Grace

As the Vice President of Channel Development and Operations at Eaton Corporation, Desiree Grace is responsible for channel sales execution, programs, and operations for North America in the Utility vertical— a business unit of over $300 million in revenue. 
For over 20 years, Desiree has excelled in cultivating lasting relationships. She is passionate about equipping teams with the best tools to become senior sales and marketing leaders, with a track record of working outside traditional sales and marketing roles to advance the goals of the entire organization, especially in areas of human resources, operations, financing, and accounting. Desiree is also an adjunct faculty member in the Business Administration department at Augustana College in Rock Island, Illinois, where she has been teaching marketing courses since 2002.

Connect with Desiree Grace on LinkedIn.