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Riveting Exchanges: 3 Key Principles For Laying The Foundation Of A Successful Business

This week on The WAM Podcast's edition of "Riveting Exchanges," hosts, Andrea Olson and Desiree Grace, had the pleasure of talking all about entrepreneurship with their guest, Maureen Barsema, better known as Mo. Mo is the owner of her own financial and strategic coaching business called Outside Looking In LLC. Her company guides other businesses toward financial stability through savvy strategies.

Starting a business takes courage, confidence, capital, and community, but what is it that makes us take the first step and keep running? Mo started her own entrepreneurial journey 37 years ago and has learned a heck of a lot along the way! In this episode, we discuss the top three principles that enable Mo to build the foundation of her business and sustain it within a thriving community. Here, we uncover the value of networking and developing inter-personal industry relationships, the importance of capital, and the power of a solid business plan. Mo also shares her valuable advice for sustaining a coaching business and your own self-esteem in today's fast-paced digital world.

"Don't be afraid to recreate; to remold yourself every couple of years, and you will succeed." —Mo Barsema 

Mo Barsema

Guest, Mo Barsema 

Maureen Barsema, better known as "Mo," is the founder of OLI, LLC. "OLI" is short for "Outside Looking In." She participates as an advisor to electrical distribution companies to uncover economic growth opportunities. Mo believes in the importance of an outside voice as a resource to help drive fiscal balance. She believes in collaboratively growing one another while driving planned business initiatives.

Mo played an active role in the electrical industry for over 35 years. As co-owner and CGO of an electrical distributor, she had the opportunity to remain involved in many industry initiatives on a national level to achieve a rounded education of the industry.

Mo has a BA in finance and marketing, graduating magna cum laude from Edgewood College, located in Madison, WI.


Connect with Mo on LinkedIn.

Host, Andrea Olson

Host, Andrea Olson

Andrea Olson, the author of No Disruptions: The New Future For Mid-Market Manufacturing and The Customer Missionis inspiring and educating industrial business leaders on how to transform their approach to marketing, technology, and communications. With 22-years of experience, the four-time ADDY® Award-winner is currently the CEO of Pragmadik and a board member of the Midwest Manufacturing Business Coalition.

For more information on Olson's book, workshops, keynote speeches, or consulting, please visit www.pragmadik.comwww.nodisruptions.com, and www.thecustomermission.com. Follow Andrea Olson on Twitter @pragmadik
Desiree Grace

Host, Desiree Grace

As the Vice President of Channel Development and Operations at Eaton Corporation, Desiree Grace is responsible for channel sales execution, programs, and operations for North America in the Utility vertical— a business unit of over $300 million in revenue. 
For over 20 years, Desiree has excelled in cultivating lasting relationships. She is passionate about equipping teams with the best tools to become senior sales and marketing leaders, with a track record of working outside traditional sales and marketing roles to advance the goals of the entire organization, especially in areas of human resources, operations, financing, and accounting. Desiree is also an adjunct faculty member in the Business Administration department at Augustana College in Rock Island, Illinois, where she has been teaching marketing courses since 2002.

Connect with Desiree Grace on LinkedIn.