This week on The WAM Podcast's edition of "Riveting Exchanges," hosts, Andrea Olson and Desiree Grace, had the pleasure of talking all about entrepreneurship with their guest, Maureen Barsema, better known as Mo. Mo is the owner of her own financial and strategic coaching business called Outside Looking In LLC. Her company guides other businesses toward financial stability through savvy strategies.
Starting a business takes courage, confidence, capital, and community, but what is it that makes us take the first step and keep running? Mo started her own entrepreneurial journey 37 years ago and has learned a heck of a lot along the way! In this episode, we discuss the top three principles that enable Mo to build the foundation of her business and sustain it within a thriving community. Here, we uncover the value of networking and developing inter-personal industry relationships, the importance of capital, and the power of a solid business plan. Mo also shares her valuable advice for sustaining a coaching business and your own self-esteem in today's fast-paced digital world.
"Don't be afraid to recreate; to remold yourself every couple of years, and you will succeed." —Mo Barsema
Guest, Mo Barsema
Maureen Barsema, better known as "Mo," is the founder of OLI, LLC. "OLI" is short for "Outside Looking In." She participates as an advisor to electrical distribution companies to uncover economic growth opportunities. Mo believes in the importance of an outside voice as a resource to help drive fiscal balance. She believes in collaboratively growing one another while driving planned business initiatives.
Mo played an active role in the electrical industry for over 35 years. As co-owner and CGO of an electrical distributor, she had the opportunity to remain involved in many industry initiatives on a national level to achieve a rounded education of the industry.
Mo has a BA in finance and marketing, graduating magna cum laude from Edgewood College, located in Madison, WI.
Connect with Mo on LinkedIn.
Host, Andrea Olson
Host, Desiree Grace