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Waste is at the Heart of the Fashion Industry – Why a Circular Economy Model is the Perfect Solution: A Conversation with Eon Founder Natasha Frank

Unlike linear models we see across most industries, the circular economy model is one that is focused on sustainability and reusing products and resources. We’re seeing this model gain traction and businesses who adopt it are finding it to be a profitable decision long term.

In this episode, Linda Rigano has a fascinating discussion with Natasha Franck, founder and CEO of Eon, a powerful new platform that is using IoT to change how businesses connect products and create a digital footprint.

Eon helps its customers to identify, track, and manage fashion items to encourage transparency and accountability in the supply chain. Natasha explains how Eon provides each product with a digital birth certificate and passport, containing all important data. When this data is known, it makes it easier to be recycled, repurposed, and re-entered into the cycle.

Natasha also shares her personal and professional journey and how founding Eon ties into her passion for social justice, pay equity, transparency and sustainability.

Hear Natasha’s story – her early influencers and what motivated her to tackle a long-term industry problem. She firmly believes fashion can be the poster child for other industries facing similar challenges.

NATASHA FRANCK

Meet Our Guest, Natasha Franck

Natasha Franck is Founder and Chief Executive Officer of Eon. Eon powers Connected Products and Circular Commerce. The leading Internet of Things platform in fashion retail, Eon is bringing billions of items online to connect brands, customers and products. Powering the digital foundation of the circular economy, Eon partnered with industry leadership to develop the CircularID™ Protocol — enabling Connected Products to be identified and managed across the circular value chain. Before Eon, Natasha led global design and development for smart cities and sustainable urbanism at Delos and Jonathan Rose Companies. Natasha holds a Bachelor’s Degree from Georgetown University.

WAM Host, Linda Rigano

Meet Your Host, Linda Rigano

Linda Rigano is the Principal Consultant of The Rigano Group. Her expertise and enthusiasm for strategic and effective communication permeate all that she does as a consultant to B2B and B2C technology, manufacturing, supply chain, and publishing organizations to improve business performance and stakeholder relationships by building highly successful and measurable communications programs.

With over 20 years of industry experience, Linda has excelled in helping organizations advance the discussion of important industry issues. She was central to the development and promotion of ThomasNet’s annual Industry Market Barometer® (IMB) survey on the state of manufacturing, the ThomasNet/ISM “30 Under 30 Rising Supply Chain Stars” Recognition Program, and ThomasNet’s North American Scholarship Program. Linda also served as Director of Strategic Alliances for ThomasNet, and for many years was the Publisher of the Thomas Food Industry Register.

Throughout her career, Linda has been an active participant and presenter for manufacturing, supply management, and business associations. She is widely quoted in business and trade media, including Bloomberg BusinessweekNightly Business Report, and Industry Today. Linda holds an MBA in marketing from Fordham University.


Connect with Linda Rigano on LinkedIn.